Brand Identity

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand identity is the outward expression of a brand, including its name, trademark, communications, and visual appearance. The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.

Brand Identity Creation and Development is at the heart of any successful web marketing strategy. The goal is to create a logo that evokes emotion, and connects the viewer with the identity of your company. The website design and layout revolves around this identity as well, and should conform with any existing marketing materials. Our talented team of graphic artists will create several different revisions of your logo for you to choose from, depending on your budget.

Once you have settled on a logo, then we can move forward and create business cards, letterhead, stationery, brochures, fliers, and postcards that evoke the same sense of style and asthetic. The more your brand is seen by others, the easier it is to recognize, and customers will gravitate towards your business. FAT Designs will strive to always keep your brand’s image in mind when creating marketing materials to communicate with your customers.