Website Advertising Campaigns include front page slideshows, banner advertising, Google’s AdSense and AdWords, and can also include print advertising to promote your website. To effectively promote your own website, you may opt to trade links with other non-competiting business partners. To increase page rank and target specific market segments, you may wish to place ad banners on popular websites that will send traffic directly to your site. It is important to know how many impressions each ad receives per day or week, and a click through rate which will tell you how many of those ad impressions are being converted to page views on your site.
Front Page Slideshows
One popular addition to many websites homepages is a front page slideshow, which can contain between 3 and 8 individual slides that link to the most important parts of your site. These slides are usually front and center when someone visits your website, so you will want to make sure the images are high-quality, and relevant to the subject matter. Slider images are usually tagged with SEO friendly text that can help with your search engine rankings.
In the beginning stages of a website’s life cycle, it may be beneficial to place ads on other websites in order to increase page rank, which is a measure of how many other sites link back to yours. Depending on the site content and the expected traffic, you may also wish to create ad space in the header or sidebar of your website template to sell ads down the road as the website builds traffic and interest. Ads can be setup to rotate each time you refresh the page, with a group of ads assigned to a particular piece of screen real estate.
Many people are confused over these 2 advertising programs, and they are basically the opposite of each other.
Google AdSense is a free program that empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content, including:
- Site search resultsEasily add a custom search engine to your site, and earn from ads on the search results pages.
- WebsitesDisplay ads on your website that are suited to your audience’s interests, and earn from valid clicks or impressions.
FAT Designs creates ads and chooses keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you. People can simply click your ad to make a purchase or learn more about you.
While search engine rankings are great and necessary for the success of your web-based business, they are not the only way to drive traffic to your website. Print advertising in magazines and newspapers, as well as brochures, fliers, and postcard mailers are all good ways to spread the word and get people interested in your website. See examples of print ads that we have created here: PRINT PORTFOLIO.