Search Engine Optimization

Search Engine Optimization known as SEO is one of the most important tools in the webmaster arsenal. At FAT Designs we specialize in SEO, and we build it into every site we create from the ground up. It is important to have a list of keyword phrases that you would like to see your site listed for when someone types them into the search engines. Then we can build your website text and other key tags to optimize each page for your chosen keywords.

One lesser known part of the SEO equation is page rank, which is a measure of how many other sites on the world wide web link back to your website. If  2 websites are both optimized for the same keyword combination, the one with the highest page rank will be listed highest on the rankings. For this reason it is important to swap links with other popular websites that do not compete with your business.

Google Analytics is a powerful tool to use for determining the effectiveness of your search engine strategy. We will teach you how to use Google Analytics with your website to target specific keywords, increase the amount of time visitors spend on your site, and keep your customers on your website longer.